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Cool Hunting Video: H E I D I L E E
A look behind the scenes at NYC's mad hatter
by Cool Hunting Video
on 17 July 2013

by Granny Cart Productions

When we imagine a hat-maker, a cigar-smoking old craftsman with steam presses and piles of felt make up the image that jumps to mind. Our recent visit with H E I D I L E E founder Heidi Lee turned that notion upside down. Lee, who constructs wild hats to match her equally zany personality, works out of a small studio and has a range of headwear that straddles the line of high fashion and experimental, mad scientist. In our latest video we spent some time with Lee to learn about her process, inspiration and philosophy.

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