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Brecho Luxo

by Phuong-Cac Nguyen
on 28 February 2008

Only a little more than six months old, Brecho Luxo is causing somewhat of a sensation with the fashion cult here in São Paulo. Founded by Paula Reboredo and Gil Franca, who run the São Paulo street fashion blog Freakstyle with journalist Maira Goldschmidt (that we told you about last year), opened the vintage store with a fabulously edited selection of clothes and accessories that focuses on styles that have come back into vogue. It's been the golden key to their success.

They hit second-hand stores in São Paulo and Curitiba (plus the occasional thrift store when traveling to foreign cities, like Buenos Aires) to bring sunglasses, high-waisted skirts, belts, '80s tees, vests and even children's clothes to the masses. Prices are super affordable, too — an aspect their customers appreciate because good vintage stores in São Paulo are as rare as fresh air here.


Brecho Luxo began when Reboredo's friends relied on her discerning taste to find them clothes, and after growing into a stint in Surface to Air (which still currently stocks their more valuable discoveries), Reboredo and Franca knew they had to open a store at least to get rid of all the clothes that had been collecting in their apartment.

Brecho Luxo's second line of business is in renting and loaning clothes to the wardrobe departments of commercial campaigns and stylists for fashion editorials in Vogue and Elle, but they're already moving on to the next project at a fast pace: a signature line of clothes, very much based on retro fashion. The store's site lists current stock with prices and if you see something you have to have, drop them a line.

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