We were among the excited first today to check out A.P.C.'s latest store (and the second of their outlets worldwide) today in Brooklyn. Called A.P.C. Surplus for its flat 60% discounted prices, the Williamsburg storefront is housed in a beautiful former bank with plenty of rustic charm (i.e. it looks as if it recently caught fire).
At only 600 square feet, the space feels a little small in comparison to their Soho outpost, but they utilize it well with sliding walls and racks on wheels. Its modular design looks modern yet manages to fit well with the classic earthy tones that are a familiar part of A.P.C.'s brand identity, as well as with the old facade of the building.
Filled with discounted items from past seasons and the line's signature denim products (at full price), we found plenty to take home with us. Most exciting though are plans to carry vintage French military pieces; if A.P.C.'s track record is any indication, they're bound to be la crème de la crème of military wear. (Yeah, we speak French.)
33 Grand Street
Brooklyn, NY 11211 map
tel. 1 347 381 3193
Also on Cool Hunting: A.P.C. Los Angeles Flagship Store
More pics after the jump.