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American Apparel threw a flea market-themed pre-party for its first Mexican shop last month on Mexico City's Masaryk Street (their take on the Champs-Elysees). The event launched a campaign by the Mexican photographer Napoleón Habeica who produced a series of images with the distinct American Apparel "everyday sexy" vernacular that make even me blush. (The one pictured here is the least naughty of the bunch.) Habeica's photos as well as co-founding Mexico City's first free weekly newspaper with Babybabybaby magazine continues American Apparel's tradition of bringing indie multi-media to retail.

According to the website, a Playa del Carmen store opens August 5th and will be followed by the Mexico City outpost on August 12th.

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