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The Generic Man's All Things Generic pop-up store, housed inside Space 1520 (Urban Outfitter's concept mini-mall for indie labels in Hollywood), is anything but generic. Launching officially on 13 June 2009 and open until the first week of July, the L.A.-based label's dress and casual shoes under the Generic Man and Generic Surplus labels are elegant, stylish and the focus of the temporary boutique. The brand also invited a cadre of local artists to outfit their space which they filled with handsome Amsterdam Modern furniture, also for sale.

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Generic Man's new collection features high-top, deck and wingtip shoes in canvas and leather for men and—for the first time—versions for women. The same 100-year-old factory in Portugal handcrafts the women's line from Italian materials, bringing the high standards of quality and well-made look to the ladies. At the launch party this past weekend, a white deck canvas shoe with perforations made for the Ace Hotel in Palm Springs caught shoppers' eyes and flew off the shelves.

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The shoes are also available at Mohawk General Store in Echo Park, retailing between $58-355.

See more images after the jump.

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