USPS Rebrand by GrandArmy
on 16 August 2014
The United States' post offices are generally known as a place of misery
and wasted time. "Efficient" is rarely a word used to describe their locations or services.
Recently the USPS took a big step in cleaning up their reputation, thanks to a comprehensive rebrand by GrandArmy
agency. The facelift will affect all materials used in the post offices—from tags, signs and boxes to kiosks, welcome signs and
window stickers. With over 31,000 retail outposts across the US, this makes the
project the largest of this ilk in US history.