As tech powerhouses like Google and Apple fight to make their products increasingly context aware, Studio NAND is fighting back. Software developers are working to estimate a user's activity by tracking mobile device sensors to gain insight into that person's behavior and environment. But will users behave differently knowing their actions are being traced? Studio NAND's "Unreliably Machinery" project focuses on making up the context, and phones are reading it and believing it. As new media artist Golan Levin points out, the mechanical phone cradle's ability to thwart motion profiling is "important new work" as this latest tech push continues to develop.