The New Yorker Embraces the GIF
on 04 October 2014
No matter how you prefer to pronounce it, there's big news in the GIF world right now. One of the most respected publications for arts and culture, The New Yorker, has done the unexpected and released a digital GIF cover. It might be simple, but the work by animator Christoph Niemann is also beautiful and done with the same class, care and pointed nature as their celebrated print covers. A weekly web edition cover won't be the norm, but for a publication that's shied away from the immediacy of meager internet content, it is a powerful statement.