Unlike Trump's Wall, Tecate Wants One Made of Beer
on 27 September 2016
In time for the first debate and 41 days until the election, Tecate released a clever TV spot that's funny, but political. The commercial proposes a wall between Mexico and the United States, but unlike Trump's proposed wall, this one would encourage bringing people together for a beer. It was appropriately shot outside Tecate, Mexico—a boarder town; and in the true spirit of togetherness, the Mexican brand hired US agency Saatchi & Saatchi. While being clever advertising, it's also a thoughtful take and an important one in this political climate. Read more on AdWeek.