Spotify's Untapped Data Goldmine
on 23 August 2014
The London-based music streaming service Spotify is sitting on a wealth of user data, thanks to its 40 million active users. Financial reports indicate the need for such services to monetize beyond subscription fees and advertising, and designer Brett Goldstein has a few ideas for them. While internal strategies may be underway, these possible applications take advantage of classic early fan lament ("I knew them before they were big!") and listening analytics and tastemakers, who could be tracked by record companies to forecast future successful artists.