Peanuts + NASA Collaborate Once More
on 13 July 2018
With a mission "to inspire a passion for space exploration and STEM," Peanuts Worldwide and NASA will collaborate once more for publishing and merchandizing, as well as interactive experiences. Referred to as the Space Act Agreement, the multi-year partnership comes five decades after the organizations first worked together. As the story goes, NASA approached Peanuts creator Charles M Schulz back in the mid-'60s to seek permission to incorporate Snoopy into their spaceflight safety materials. Schulz obliged, with delight. Further, this year marks the 50th anniversary of the creation of the space flight agency's Silver Snoopy Award which, according to the Washington Post, is "an honor that recognizes achievements by NASA employees and contractors."