Counter to the consumerist extravaganza Black Friday promotes
each year, this week Patagonia released an inspiring
documentary on the enduring spirit of their products and customers. An
"exploration in quality," the short film—complete with interviews and insightful knowledge from founder Yvon Chouinard—takes viewers on a journey to a surf camp in the Baja where a single pair of surf trunks have survived decades, and beyond to New Hampshire, California and more homes of proud Patagonia owners.