Matt Groening Artwork for Apple
on 09 March 2013
In 1989, prior to the debut of the Simpsons, Apple hired Matt Groening to
illustrate a series of fliers and brochures aimed at college students.
While rumors of the deal have circulated for some time this is one of
the first times we've seen the result in its entirety. The humorous
brochure "Who Needs a Computer Anyway" relied
heavily on illustrations based on Groening's then-popular "Life in
Hell" comic, informing prospective Apple buyers of the perks of
owning a personal computer.