Hellicar & Lewis: Feel TV
on 19 October 2013
Hellicar & Lewis work within the digital and physical worlds to create a sense of play. Their latest project—an interactive broadcast called "Feel TV"—shows how by creating a feedback loop between people, space and technology, a traditional television program can be re-contextualized in real time to create an endless amount of unique experiences. Designed for Nike as part of their Feel London series, the live broadcast (which aired online last Thursday) was, as Pete Hellicar explains in an interview with Dazed Digital, "like X-Factor, QVC and pirate radio all put together in one big, massive, lovely joyous bimble!"