To encourage innovation within the company, Netflix hosts an annual
"Hack Day" during which its own
developers explore how the video streaming
service could be modified—from pairing Netflix with
Philips' Hue smart lightbulbs to flood your home with corresponding
color to syncing with Oculus Rift (dubbed Oculix) to a text-based version that caters to Linux and purist users and more. There are plenty of interesting ways the company is testing approaches to content immersion—changing the way we consume the platform's entertainment.