Demystifying Art on Amazon
on 10 August 2013
This week, Amazon launched a high-end art marketplace that grants access to over 40,000 pieces of fine art, culled from over 150 dealers and galleries. This is no Etsy—the price point spans a more manageable $200 to an exorbitant $2.5 million. In true Amazon fashion, users can search by subject, color, size and price, and each work is shown alongside information about the artist, provenance and exhibition history. Would you buy an Old Master sight-unseen? For some collectors, the answer already seems to be yes.