Joe Richardson, founder of the new website, The Car Crush, believes that there is an automobile out there for everyone. You may not think you lust after cars, but Richardson convinced it's only because you haven't met your perfect match. Richardson aims to bring a potential dream car your way. The Car Crush covers new and classic cars, and engages with the personalities inhabiting the world of automotive design. Like any good matchmaker, the former Mercedes-Benz publicist hopes to stir a (four-wheeled) frenzy in you.