To explore the purpose and impact of project creative briefs,
founder of brand and design firm Basset & Partners, Tom Bassett,
created a short film staring some of the
design world's most formative figures. From Frank Gehry to David
Rockwell and Yves Béhar, the 26-minute "Briefly" dives into whether or
not the specific piece of paper is in fact a source of inspiration, or
just a nonfunctional formality.