Breast Cancer Survivors Model Unisex Underwear
on 28 May 2015
For its latest advertising campaign, genderless underwear company Play Out has recruited breast cancer survivors who underwent double mastectomies as models. Play Out’s owner Abby Sugar—who’s good friends with the models chosen for the campaign—is using the campaign to challenge the way people perceive both fashion and gender while also raising awareness around breast cancer. By highlighting the stories and experiences of these survivors, Play Out hopes that other patients—especially in the LGBTQIA community—can find role models, inspiration and support.