Bezar Launches "Storefronts" in Addition to its Pop-Up Sales
on 15 October 2015
Online design shop Bezar—known for its pop-up sales—is adding a different dimension, called Storefronts, to its operation. Unlike their flash sales, this new section of the site will be a place for brands to take up a more permanent residence. Bezar co-founder Bradford Shellhammer hand-picked each of the Storefronts' brands himself, based on those he was interested in working with and the popularity of their products. So far 100 brands have been added, with many more to come.