Audi's Snarky WiFi Networks at the New York Auto Show
on 23 March 2016
Good WiFi is often hard to come by at auto shows, so for this year’s New York event, Audi found a sneaky way to provide everyone with a strong signal while simultaneously marketing the latest A4. The company set up a bunch of free WiFi networks and named each of them with a reason the new A4 outshines the BMW 328i. Show-goers looking to connect were presented with witty network options named “A4 more horsepower than 328i” or “A4 more torque than 328i.” Head to AdWeek to read more about the humorous marketing stunt.