"Finstagram" Seeks Authenticity on Social Media
on 19 November 2015
With so many feeds feeling like contrived online personas, Instagram users are taking part in a new trend that gives them a break from photo-editing, filtering and carefully crafted captions. Called “finstagram"—or fake-Instagram—it works by creating an additional account, usually kept private, that only close friends and family members can follow. They coexist with the user’s original account and allow them to share inside jokes, silly selfies and intimate glimpses into their everyday lives with people they care about most. Read more about the budding trend at The New York Times.