A Graphic Design Bible, Reissued
on 13 September 2014
Before Helvetica, there was Standard Medium—and Standard Medium was leading subway riders the right way, according to the 1970 NYC Transit Authority Graphics Standards Manual by Unimark's Massimo Vignelli and Bob Noorda. The historical document is essentially a "Rosetta Stone" for graphic designers, and is now seeing a second life after a rare copy of the manual was found in the basement of Pentagram's NYC office. In a special agreement with the MTA, scans of this copy will be transformed into a high-quality hardcover available only through Kickstarter.