What began as a promotional product for Portland’s Feast 2013 food and wine festival, Union Wine Company's wine in 12oz cans will actually be making its way to shelves. Its initial limited edition release drew rave reviews, for both its pretenseless "pinkies down" philosophy and the quality of the wine within. The idea of wine in a can was inspired by Union’s company mission to make wine more accessible, and this very well may do the trick.
We found the product to be novel and the experience enjoyable, but we were surprised by how great the wine was—causing us to rethink previous notions about bottling. The cans carry both Underwood Pinot Noir and Pinot Gris, with grapes from across Oregon. Reasonably priced and with the craftsman spirit of the region, the cans are just an added bonus. And if drinking wine from a can isn't your thing, pour it into a glass and let it breathe because the product is deeper than the packaging.
Photos by Graham Hiemstra