All Articles
All Articles
FOOD + DRINK

The Moxie Cocktail

For the sophisticated summer drinker, Cynar enters the amaro cocktail resurgence

by David Graver
on 31 July 2013
campari-1.jpg

If you're into cocktails, it's likely you've come across the amaro Cynar—either on menus or in your drink. There's a global resurgence in the popularity of amaros, a sub-genre of bitters, extending beyond the Aperol Spritz and Campari's Negroni. With a lower alcohol content, an herbal palette and a dynamic edge, amaros are being ushered in with the grander classic cocktail revival. Cynar's unique bouquet makes it a sophisticated drink option, worthy of experimentation.

"Amaros have opened up a whole other category of mixed drinks," explains The Wayland co-owner Brian Hawthorne. "You do not need a sour to balance a sweet any longer. The room for experimentation has grown." Hawthorne says that, "they're like a spicy food; they can be intense but perfect if you want a challenge." When asked why amaros are coming back, and the best way to tackle something as complex as Cynar, Hawthorne shed additional insight and offered up a specific cocktail.

campari-2.jpg

"Campari has been the gateway bitter," he explains. "With Campari and now Cynar, there is a mystery, an allure. No one really know what the components are, whereas spirits are quite open about their ingredients and process." We do know that Cynar contains 13 herbs and plants—of which artichoke is one—within its sweet bitterness. While you cannot taste any trace of artichoke, there is an almost floral spice that envelops the tastebuds. Cynar can hold its own against any spirit, pairing with, partnering and bolstering other flavors.

campari-3.jpg

According to Hawthorne, "Like all amaros, you can drink it straight, on the rocks, or in any combination of cocktails—as simple as a Cynar and soda or as complex as your imagination can take you." For a fuller Cynar cocktail experience, without the foray into mixology, the bitter partners well with grapefruit juice and a splash of soda water. However, thanks to The Wayland, we were able to experience the durability of Cynar in The Moxie. Similar to an Old Fashioned, it is sweet and full-flavored, delivering a lingering bite coated with a syrupy thickness.

To craft this sophisticated summer drink created by The Wayland's Jason Mendenhall, follow these steps:

The Moxie

2 oz Bourbon
¼ oz Cynar
1/5 oz or bar spoon of chipotle agave
3 dashes angostura bitters
Splash of club soda
Rinse of mezcal in glass

Combine and shake all ingredients, then serve over ice in a rocks glass garnished with an orange twist.

Photos by David Graver

The CH25 is a showcase of creators and innovators from a broad range of disciplines who are currently working to drive the world forward.

Tal Danino

The bioengineer who’s programming DNA to fight cancer

Read More
[Manipulating genes] is very new, people are just learning how to program these organisms

Joshua Harker

Pushing the boundaries of sculpture with intricate 3D printing

Read More
My intent was to explore and depict the architecture of the imagination, to interpret and share forms evident in the mind’s eye

Alex Kalman

The tiny museum in Manhattan that’s redefining museums

Read More
The mission is to put this small simple and powerful tool into the hands of as many people as possible

Leopoldine Huyghues Despointes

The young filmmaker and non-profit founder who just wants people to follow their dreams

Read More
I feel confident and ready to accomplish so much more, the movement is on

Pauline van Dongen

The Dutch designer blazing the wearable technology path

Read More
I’m fascinated by concepts of change, movement, energy and perception; since they are closely related to the way we experience the world

Eelke Plasmeijer

The locally driven restaurant that’s upending Balinese food culture

Read More
We really try to keep things simple and let the produce do the talking

Vanessa Newman

Redesigning pregnancy for the post-gender generation with Butchbaby & Co.

Read More
I want my customers to feel comfortable and unchanged, in that becoming pregnant didn't take away from or compromise their identity

Meredith Perry

How searching the Internet helped a 22-year-old invent wireless electricity

Read More
It’s not about where the information is, it’s about how you use the tools

Dan Barasch + James Ramsey

A quest to make the future brighter—underground

Read More
We both share a passion for groundbreaking technology and a shared love of New York

Sabine Seymour

A future where smart clothes are as ubiquitous as zippers

Read More
In the future you will not buy a piece of 'functional' clothing without SoftSpot

Lulu Mickelson

A civic leader bringing change to NYC through design

Read More
Human-centered design is one of the many tools that we can use to better engage the public

Corinne Joachim Sanon

The chocolatier bringing social change to Haiti and bean-to-bar chocolate to the world

Read More
Seeing the poverty surrounding me and the lack of jobs and opportunity bothered me

LaToya Ruby Frazier

Documenting the slow, troubling change in Braddock, Pennsylvania

Read More
I am not a journalist, I am a conceptual documentary artist using my visual expression for building narratives that are unseen and unheard

Tarren Wolfe

The next-generation appliance making kitchens greener—literally

Read More
Our goal is to provide food for everyone in the world, and the best place to start is in our very own community

Melissa Kushner

Addressing the needs of orphans and vulnerable children in Malawi through microenterprise

Read More
Poverty is complicated, there is an increasing temptation and pressure in the development space to oversimplify things

Marcus Weller

Using technology to turn motorcycle helmet design on its head

Read More
I was taken aback both by the number of people that doubted it, and by the equally large number of people that got behind it

Kegan Schouwenburg

Revolutionizing orthotics through 3D-printed insoles

Read More
What orthotics do is they effectively change the geometry of what your alignment is like

Roxie Darling

From un-shampoo to transgender identity, the NYC colorist boldly defining the next chapter of hair

Read More
Hair color is as much a science as it is a craft

Cynthia Breazeal

How an emotional, empathetic robot named Jibo stands to revolutionize communication

Read More
The thing that's so provocative about social robots is that it's fundamentally a community technology

Matt Kenyon

Fusing art and technology to disrupt concepts of corporate America

Read More
I want the work to live in the world and circulate, so it can generate more dialogue

George Arriola and Monohm

An heirloom electronic for the post-smartphone era

Read More
We agonized during the design process as all hyper-obsessed craftspeople should

Jonathan Sparks

Reinventing electronic music by inventing multi-disciplinary instruments

Read More
Recorded music is becoming so cheap, so the value of music is now in live performance

Kathleen Supové

The NYC performance artist who’s radically reinventing the piano recital

Read More
I like pieces that are virtuosic, that show off the piano and what it can do, and are awe-inspiring

Douglas Riboud + Justin Guilbert

How a mission to create great coconut water led to a whole new way of doing business

Read More
We’ve made a conscious decision to be as transparent and honest as we can, and let people decide for themselves

Sarah Kunst

The entrepreneur single-handedly changing the landscape for women in tech

Read More
People who live on a planet that is half women but can never seem to find any when they need one, I have solved your problem
Loading More...