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Super-Choc-O-Food

Commune Design and Valerie Confections join forces once again

by Julie Wolfson in Food + Drink on 07 November 2011

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Valerie Confections has launched its second chocolate collaboration with Commune Design, taking a psychedelic departure from last year's Byzantine tile-inspired box of sweets. Inside the new Woodstock-themed wrappers, chocolatier Valerie Gordon has packed more than a dozen ingredients inside her giant handmade Super-Choc-O-Food, transforming a sugary treat into a substantial portion of almonds, cashews, peanuts, macadamias, golden raisins, dried pears, apricots, sunflower seeds, soy salt, and caramel.

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"As a starting point in the new design, we wanted to do an oversized chocolate bar that was packed with ingredients," says Gordon. "The idea of the chocolate as a 'Space Bar' coalesced, inspiring the subsequent design work by Commune, which might be described as late '60s retro-futurism. What the chocolate bar of the future might have been imagined to be." She describes the packaging as a "design explosion," with an image of Adam and Eve on the back that reads, "Chocolate is a divine celestial drink, the sweat of the stars, the vital seed, divine nectar, the drink of the gods, panacea and universal medicine." Amen.

Super-Choc-O-Food comes in a set of three 225-gram bars, available at the Valerie Confections e-shop for $60.

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