All Articles
All Articles

Secret Squirrel Cold Brew

Creating the ultimate all-American cold brew coffee with Hawaiian beans and LA illustrators

by Julie Wolfson
on 30 May 2013

Trevor and Rebecca Smith began their love affair with cold brew coffee by experimenting at home. Their adventures with beans, roasting profiles, brew times, filters and recipes led them to launch Secret Squirrel Cold Brew. The duo transforms organic fair-trade coffee into a cold-brewed concentrate, double filtering each batch for 18 to 24 hours. The 16 oz. bottles yield about seven servings (of eight oz. each) of the refreshing brew, and the results have earned Secret Squirrel fans in Los Angeles and beyond.

secret-squirrel-cold-brew-chris.jpg secret-squirrel-cold-brew-ben.jpg

Now Secret Squirrel is adding a new, limited edition product to their line of cute squirrel bottles. "While brainstorming on creating a special seasonal summer cold brew we hit upon an idea to create an all-American cold brew," says product manager Trevor Smith. “Hawaiian beans are pretty expensive, up to seven times the cost of premium beans from other countries. Kona is one of the most expensive coffee bean in the world. Other Arabica beans from Hawaii are also very expensive. So we thought we'd crowd-fund the project through Kickstarter," Smith says. With a launch planned for 4 July, the Secret Squirrel crew is inspired for its entirely American-sourced and -produced cold brew.

To make the project a reality, Doug Martin of Forge Coffee will be hand-roasting the premium Hawaiian beans, which the couple will cold-brew and bottle in 32 oz. amber growlers in California. The bottles will be designed by four artists including Ben Blake of Draw Coffee, Chris Piascik, Nicholas Moore and Sara Franklin.


“We had worked with Chris, Ben and Nick on other projects. Nick is the one that inspired us to create a bottle with a custom design directly on it. Nick was a clerk at Atwater Village Farm at the time. When I arrived at the store to make a delivery one day, he presented me with one of our cold brew bottles that he had painted a design on,” explains Smith. “I immediately began to come up with ways to use the painted bottles for a limited edition bottle." Smith discovered Sara Franklin’s work through The Society of Illustrators of Los Angeles, an organization that unites professional illustrators. “We immediately fell in love with her style and her energy,” Smith says.

secret-squirrel-cold-brew-nick.jpg secret-squirrel-cold-brew-sara.jpg

According to Smith, “The growth of Secret Squirrel thus far has been rooted in creativity, design and grassroots community support. Kickstarter provides an opportunity to align with each of those. The bottles of brew will be the incentive, along with special T-shirts, pint glasses, or the ultimate perk: your face on the bottle. Each 32 oz. growler— complete with guitar playing critters, American flags and coffee cup illustrations—will make up to 12 coffee drinks. Get your own growler of Secret Squirrel Cold Brew for $50 and check out their just-launched Kickstarter page for more information.

Images by Vin Sue and courtesy of Secret Squirrel

The CH25 is a showcase of creators and innovators from a broad range of disciplines who are currently working to drive the world forward.

Lulu Mickelson

A civic leader bringing change to NYC through design

Read More
Human-centered design is one of the many tools that we can use to better engage the public

Marcus Weller

Using technology to turn motorcycle helmet design on its head

Read More
I was taken aback both by the number of people that doubted it, and by the equally large number of people that got behind it

Corinne Joachim Sanon

The chocolatier bringing social change to Haiti and bean-to-bar chocolate to the world

Read More
Seeing the poverty surrounding me and the lack of jobs and opportunity bothered me

Sarah Kunst

The entrepreneur single-handedly changing the landscape for women in tech

Read More
People who live on a planet that is half women but can never seem to find any when they need one, I have solved your problem

LaToya Ruby Frazier

Documenting the slow, troubling change in Braddock, Pennsylvania

Read More
I am not a journalist, I am a conceptual documentary artist using my visual expression for building narratives that are unseen and unheard

Matt Kenyon

Fusing art and technology to disrupt concepts of corporate America

Read More
I want the work to live in the world and circulate, so it can generate more dialogue

Cynthia Breazeal

How an emotional, empathetic robot named Jibo stands to revolutionize communication

Read More
The thing that's so provocative about social robots is that it's fundamentally a community technology

George Arriola and Monohm

An heirloom electronic for the post-smartphone era

Read More
We agonized during the design process as all hyper-obsessed craftspeople should

Tal Danino

The bioengineer who’s programming DNA to fight cancer

Read More
[Manipulating genes] is very new, people are just learning how to program these organisms

Melissa Kushner

Addressing the needs of orphans and vulnerable children in Malawi through microenterprise

Read More
Poverty is complicated, there is an increasing temptation and pressure in the development space to oversimplify things

Tarren Wolfe

The next-generation appliance making kitchens greener—literally

Read More
Our goal is to provide food for everyone in the world, and the best place to start is in our very own community

Sabine Seymour

A future where smart clothes are as ubiquitous as zippers

Read More
In the future you will not buy a piece of 'functional' clothing without SoftSpot

Joshua Harker

Pushing the boundaries of sculpture with intricate 3D printing

Read More
My intent was to explore and depict the architecture of the imagination, to interpret and share forms evident in the mind’s eye

Pauline van Dongen

The Dutch designer blazing the wearable technology path

Read More
I’m fascinated by concepts of change, movement, energy and perception; since they are closely related to the way we experience the world

Dan Barasch + James Ramsey

A quest to make the future brighter—underground

Read More
We both share a passion for groundbreaking technology and a shared love of New York

Vanessa Newman

Redesigning pregnancy for the post-gender generation with Butchbaby & Co.

Read More
I want my customers to feel comfortable and unchanged, in that becoming pregnant didn't take away from or compromise their identity

Leopoldine Huyghues Despointes

The young filmmaker and non-profit founder who just wants people to follow their dreams

Read More
I feel confident and ready to accomplish so much more, the movement is on

Douglas Riboud + Justin Guilbert

How a mission to create great coconut water led to a whole new way of doing business

Read More
We’ve made a conscious decision to be as transparent and honest as we can, and let people decide for themselves

Roxie Darling

From un-shampoo to transgender identity, the NYC colorist boldly defining the next chapter of hair

Read More
Hair color is as much a science as it is a craft

Alex Kalman

The tiny museum in Manhattan that’s redefining museums

Read More
The mission is to put this small simple and powerful tool into the hands of as many people as possible

Meredith Perry

How searching the Internet helped a 22-year-old invent wireless electricity

Read More
It’s not about where the information is, it’s about how you use the tools

Jonathan Sparks

Reinventing electronic music by inventing multi-disciplinary instruments

Read More
Recorded music is becoming so cheap, so the value of music is now in live performance

Eelke Plasmeijer

The locally driven restaurant that’s upending Balinese food culture

Read More
We really try to keep things simple and let the produce do the talking

Kathleen Supové

The NYC performance artist who’s radically reinventing the piano recital

Read More
I like pieces that are virtuosic, that show off the piano and what it can do, and are awe-inspiring

Kegan Schouwenburg

Revolutionizing orthotics through 3D-printed insoles

Read More
What orthotics do is they effectively change the geometry of what your alignment is like
Loading More...