Every year, within certain social circles, seasonal consumption patterns invariably emerge, lending a discrete, however intangible, identity to a fleeting moment in time. This is never truer than in the ever-idyllic summertime, when spirits (both human and liquid) run free with the annual tacit promise of carefree living and fond memories. Our potables, alongside our foods, songs and dress, will always help to define when we are. And in the tradition of the inebriants that have shaped our summers past, the Mojito, the Capirinhia, and last yearâs ubiquitous Manhattan, cultural confluence looks to be ordaining a new popular favorite: the Pimm's Cup.
The CH25 is a showcase of creators and innovators from a broad range of disciplines who are currently working to drive the world forward.