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FOOD + DRINK
P.B.Loco
by Evan Orensten
on 15 March 2006
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More than 10 billion pb+j sandwiches are eaten in the U.S. each year—most with tired, processed, additive-laced peanut butter and sickly sweet jam on processed additive-laced white bread. Now you can spice up your pantry (and that pb+j sandwich) with one of the concoctions from P.B.Loco, makers of peanut butter with a twist—of curry (our favorite), cinammon and raisins, bananas, and dark chocolate among others. While kids may enjoy some of the flavors, they are geared a bit more to the adult palette. There are added ingredients (sugar, molasses, vegetable oils) but there aren't many, and all are natural and easily pronounced. P.B.Loco's peanut butters further solidify the trend of marrying spices and other fusion ingredients to established products (chocolates come to mind). Many of these would also be good as a quick sauce or ice cream topping.

P.B.Loco has several cafés in the midwest and a recently opened New Jersey location. Available online or at a store/café near you, for $5.95-$6.95.

Also on CH, (still) the best conserves we know of.

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