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FOOD + DRINK
Fred Water
by Evan Orensten
on 26 October 2006
fredwater.jpg

It's hard not to spot Fred spring water at the store because its well designed flask shaped bottle stands out from the endless homogenous shapes that surround it. We like its style and like the fact that it's local, coming from nearby Sullivan county in upstate New York. Fred publishes a weekly online "modern trendzine" called FredSpot which features art and music content that vibe with the hip brand they are trying to create.

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