Shft and Ford team up for an app that finds healthy foods no matter where you motor
A classic road trip may seem like the perfect opportunity to wrap your hands around a Big Mac or Gordita Supreme, but undoubtedly by the time you reach the next exit you're wishing you'd opted for something with a little more sustenance. To help both frequent drivers and random cross-country explorers find fresh food while in transit, the team behind the sustainability-focused multi-media platform Shft created "Food Tripping"—a new app that locates healthy eating options no matter where you motor.
Created by Shft co-founders Peter Glatzer and Adrian Grenier, the iOS- and Android-friendly app uses GPS to cull the closest Shft-approved eateries, farmers' markets, juice joints, vegan spots and more, all over the US. The growing roster of locations is thanks to it being a community-driven platform: Simply click the suggest button at the bottom of the app to let the team know of a place you think should be included. This not only keeps Food Tripping current, but it also makes it a place for discovery even within your own city.
While clearly an app you can use without a set of wheels, the tool is intended for conscientious drivers who prefer to seek out fresh and healthy food locales over roadside staples. To best enable this, Shft smartly teamed up with Ford to seamlessly integrate the app with their increasingly useful digital command center known as MyFord Touch. Food Tripping will be available following Ford's 2013 software update this fall, allowing drivers to sync-up and reap the benefits of the app without having to take their focus off the road ahead.
Portrait by Josh Rubin