All Articles
All Articles
FOOD + DRINK

City Hydroponic

NYC's urban gardening supply store with a mission

by Greg Stefano
on 25 March 2011
hydro-2.jpg

Behind the many verdant closets and kitchen-corner produce installations increasingly tucked into NYC apartments, you can often find the expertise and passion of urban gardening advocate and entrepreneur Aaron Moore. Splitting his time between his two City Hydroponic supply stores in New York's Bronx and Brooklyn boroughs, Moore not only supplies the growing green gardening movement but proactively tackles the challenges of sustainable indoor farming with a focus on low-income neighborhoods, working to increase access to fresh produce and education about healthy living

hydro2.jpg

The staff of socially-responsible gardeners and urban growers at City Hydroponic can help with any indoor or outdoor gardening needs, whether growing with soil, water or nutrient mist. Stocked with all of the equipment necessary to set up functional hydroponic (growing solely with water and no soil) or aeroponic (spraying exposed root systems with a nutrient mist) farms in any space, ranging from a studio apartment to a suburban home, the shops are fully committed to the craft, stocking the highest tech tools in the trade. They offer a full line of fluorescent, HID, metal halide and high-pressure sodium lights, full hydroponics and aeroponics systems, nutrients, fertilizers and knowledgeable employees who will gladly explain everything from potting soil to building drainage systems.

hydro3.jpg hydro4.jpg

For budding urban farmers feeling intimidated by all the lights and gadgets, City Hydroponic periodically offers month long sessions of free hour-long classes on Saturdays. The comprehensive course starts with the basic concepts of hydro and aeroponic gardening and proceeds with how to produce and maintain a functional farm.

Moore, a huge advocate of food justice, feels education is as important as access, and by delivering these free classes to the community he hopes to push the green movement forward. "We need to generate a market from a grassroots level by educating our consumers, giving them confidence so they can partake in the green movement, and help them be successful in it." His agenda includes increasing knowledge about where your food comes from, why quality is important and how creating your own fresh produce empowers you as an individual.

hydro5.jpg

While Moore's goal might be lofty, it's also relatively simple. The concept was born from bearing witness to the poor dietary habits in his neighborhood and the urban landscape at large. "In the communities that we are in there is an abundance of food but there is not an abundance of quality food," he says. Rather than attempt to reverse gravitation toward what is available—typically highly-processed foods with grave nutritional consequences—his work comes down to changing what is available by creating a DIY supply chain that's doesn't price residents out. "We are trying to bring quality food to the masses, to all neighborhoods, not just those that can afford it. We want to make it more affordable in general, to teach people whats good food and what's not—and if its not readily available, show them how to grow their own!"

As food culture in America continues to diversify and the importance of healthy living becomes more apparent the movement will push this type of localized urban agriculture to the forefront of nutrition. Moore shows how anyone is capable of creating fresh organic produce right in their home, reducing carbon waste, soil and water usage and generally promoting a sustainable, self-sufficient way to stay healthy.

The CH25 is a showcase of creators and innovators from a broad range of disciplines who are currently working to drive the world forward.

Meredith Perry

How searching the Internet helped a 22-year-old invent wireless electricity

Read More
It’s not about where the information is, it’s about how you use the tools

Marcus Weller

Using technology to turn motorcycle helmet design on its head

Read More
I was taken aback both by the number of people that doubted it, and by the equally large number of people that got behind it

Jonathan Sparks

Reinventing electronic music by inventing multi-disciplinary instruments

Read More
Recorded music is becoming so cheap, so the value of music is now in live performance

Leopoldine Huyghues Despointes

The young filmmaker and non-profit founder who just wants people to follow their dreams

Read More
I feel confident and ready to accomplish so much more, the movement is on

Lulu Mickelson

A civic leader bringing change to NYC through design

Read More
Human-centered design is one of the many tools that we can use to better engage the public

Kathleen Supové

The NYC performance artist who’s radically reinventing the piano recital

Read More
I like pieces that are virtuosic, that show off the piano and what it can do, and are awe-inspiring

Alex Kalman

The tiny museum in Manhattan that’s redefining museums

Read More
The mission is to put this small simple and powerful tool into the hands of as many people as possible

Eelke Plasmeijer

The locally driven restaurant that’s upending Balinese food culture

Read More
We really try to keep things simple and let the produce do the talking

Sarah Kunst

The entrepreneur single-handedly changing the landscape for women in tech

Read More
People who live on a planet that is half women but can never seem to find any when they need one, I have solved your problem

Pauline van Dongen

The Dutch designer blazing the wearable technology path

Read More
I’m fascinated by concepts of change, movement, energy and perception; since they are closely related to the way we experience the world

Corinne Joachim Sanon

The chocolatier bringing social change to Haiti and bean-to-bar chocolate to the world

Read More
Seeing the poverty surrounding me and the lack of jobs and opportunity bothered me

Kegan Schouwenburg

Revolutionizing orthotics through 3D-printed insoles

Read More
What orthotics do is they effectively change the geometry of what your alignment is like

Roxie Darling

From un-shampoo to transgender identity, the NYC colorist boldly defining the next chapter of hair

Read More
Hair color is as much a science as it is a craft

Cynthia Breazeal

How an emotional, empathetic robot named Jibo stands to revolutionize communication

Read More
The thing that's so provocative about social robots is that it's fundamentally a community technology

Vanessa Newman

Redesigning pregnancy for the post-gender generation with Butchbaby & Co.

Read More
I want my customers to feel comfortable and unchanged, in that becoming pregnant didn't take away from or compromise their identity

George Arriola and Monohm

An heirloom electronic for the post-smartphone era

Read More
We agonized during the design process as all hyper-obsessed craftspeople should

Tarren Wolfe

The next-generation appliance making kitchens greener—literally

Read More
Our goal is to provide food for everyone in the world, and the best place to start is in our very own community

Matt Kenyon

Fusing art and technology to disrupt concepts of corporate America

Read More
I want the work to live in the world and circulate, so it can generate more dialogue

Douglas Riboud + Justin Guilbert

How a mission to create great coconut water led to a whole new way of doing business

Read More
We’ve made a conscious decision to be as transparent and honest as we can, and let people decide for themselves

Tal Danino

The bioengineer who’s programming DNA to fight cancer

Read More
[Manipulating genes] is very new, people are just learning how to program these organisms

Dan Barasch + James Ramsey

A quest to make the future brighter—underground

Read More
We both share a passion for groundbreaking technology and a shared love of New York

Sabine Seymour

A future where smart clothes are as ubiquitous as zippers

Read More
In the future you will not buy a piece of 'functional' clothing without SoftSpot

Joshua Harker

Pushing the boundaries of sculpture with intricate 3D printing

Read More
My intent was to explore and depict the architecture of the imagination, to interpret and share forms evident in the mind’s eye

LaToya Ruby Frazier

Documenting the slow, troubling change in Braddock, Pennsylvania

Read More
I am not a journalist, I am a conceptual documentary artist using my visual expression for building narratives that are unseen and unheard

Melissa Kushner

Addressing the needs of orphans and vulnerable children in Malawi through microenterprise

Read More
Poverty is complicated, there is an increasing temptation and pressure in the development space to oversimplify things
Loading More...