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Blue Print Cleanse

by Seth Brau
on 06 March 2008

Blue Print Cleanse, a Brooklyn-based juice company that specializes in fruit- and vegetable-based detox programs, is revolutionizing the idea of juice cleanses through ease of use and organization. Incorporating convenient services such as home deliveries and utilizing 100% vegan, raw, mostly organic and completely unprocessed fruits and vegetables, they use a hydraulic press rather than your basic bladed juicer. This means seven tons of pressure extracting every drop of goodness the fruits and vegetables have to give, approximately three to five times the vitamins and minerals than juices from other machines.

Blue Print really means it when they say "We think. You drink," covering each and every minor detail with their three-tiered, custom-length programs. I recently embarked on a five-day detox journey and was not only impressed by the quality of the juices and how organized and easy they make the whole process, but was just blown away by the customer service and care that goes into the whole operation.


The process begins by choosing your type or level. There are three different levels: Renovation, Foundation, and Excavation. Each level is slightly different, incorporating different ingredients and challenging the body to cleanse in different ways. Designed with specific types of people in mind, depending on how healthy your daily lifestyle is, Blueprint makes it simple and easy to find the right cleanse for you. Next you choose your length of cleanse, they recommend three to five days but you can really go for as long or as short as you'd like. Once a date has been chosen (they fill up rather quickly so keep checking back for updated dates), you can either pick up the juice at Blue Print's Manhattan offices, as well as at pickup sites in Connecticut and New Jersey, or you can have it delivered in either Manhattan or downtown Brooklyn. The juice arrives carefully packaged in colorful cooler bags (pictured), which are reusable, and each contains the six juices for one day. It's as simple as that, drink the juices throughout the day (about one every couple hours) along with plenty of water and herbal tea in between and you'll feel like a new person after three to five days.

See after the jump to read about my experience.

Head here to learn more and start cleansing.