With tricky terrain, Iceland has a difficult time growing bountiful produce. As we saw at the recent DesignMarch festival, the country's creative community aims to change this with a wealth of new food products made from hearty crops like rhubarb or potatoes.
Björg í Bú focuses on designing products with an emphasis on their unique Icelandic properties. A pure product of nature, the chips are made exclusively from Icelandic potatoes, grown in the country's "uncontaminated and nutritious earth."
Microchips are a clever alternative to classic crisps with packaging to match. They come housed in a small box that unfolds into a bowl, perfect for sharing. Once all the chips are consumed, the box's interior graphics reveal intriguing facts (in both English and Icelandic) about potatoes and their significance to the country, all playfully placed around a map of Iceland.
Recently launched, Microchips are currently only available in select stores in Iceland.