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Baking for Good

by Craig Kanarick
on 30 November 2009

Started by New Yorker Emily Dubner, the online bakery Baking for Good donates 15% of each purchase to a cause chosen by the customer. By tying charity to a guilty pleasure, Baking for Good allows customers to feel better about gifting or consuming scrumptious snacks and desserts and makes it easy to give back.


With a list of nonprofits and community causes almost as extensive as their baked goods, the service tailors the experience to each customer .


Dubner's team bakes each batch to order in Hermosa Beach, California with locally-sourced, organic and seasonal ingredients, packed in eco-friendly wrapping and shipped overnight or Priority to any location in the U.S.

Edited by Craig Kanarick, EXP looks at the ways innovative brands express themselves in the digital age.

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