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COOL HUNTING

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Aussie-based water bottling operation Another Bloody Water brings some serious sass to the table. Their disregard for overly pretentious competitors shows in everything from their irreverent name to their simplistic design (consisting of a dazzling palette of white, gray and black) and the oft-acerbic commentary on their blog. Down with the flowery language. Down with the Caribbean vistas. It's just bloody water.

Thankfully their low-brow attitude doesn't translate to a low-quality product. ABW's water comes from a single, natural spring water aquifer located deep in the Victorian Alps. The upshot is clean water, unpolluted by the taint of civilization and extremely low in sodium, which magnifies its thirst-quenching power.

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Check out Another Bloody Water for more info and to view their blog.

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