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Alice Chocolate

by Ami Kealoha in Food + Drink on 26 November 2007

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alicechoc.jpg

From the matchbox-like packaging to the slender bars of dark chocolate contained within, Alice Chocolate is an exquisite treat through and through. The brainchild of brand consultants Michael Felber and Steven Mark Klein, the pair are working to restore the tradition of Swiss chocolate by making their chocolate at a factory in Bern, Switzerland that has been around since 1919. Sourcing the chocolate (fairly and sustainably of course) from the Amazon, brings the tradition into the 21st century. Adding only sugar to the handpicked beans, Alice chocolates are exceedingly pure, free of stabilizers and additives and at 68% cacao content, the little wands are a pleasing not-too-bitter-nor-too-sweet blend .

The name plays on Lewis Carroll's Alice of course, but also pays tribute to Alice B. Toklas, Alice Waters and the others who "enrich the day through their imagination, refinement and enchantment." The silhouette of a girl stamped on each bar and adorning the package furthers the Victorian allusion of the name and makes for a lovely gift or accompaniment to coffee.

A box of five seven-gram bars is $30 at Bblessing and Kiki de Montparnasse in NYC, Selfridges in London or by emailing info [at] alicechocolate [dot] com.

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