by Paolo Ferrarini of Future Concept Lab
In Milan it's unusual to find "non-Milaneseâ design, meaning design that's not linear, clean or somehow a reinterpretation of classic pieces and brands. Decidedly untraditional, Wozzup Mutazionidinterni is the refreshing exception to this rule.
Former set designer Luca Porcelli and Maurizio Duranti, an ex-graphic designer, founded Wozzup in 2007. They work and exhibit their furniture, paintings and objects in the neighborhood of Porta Venezia. Not easy to define, their style incorporates elements from traditional pieces and graffiti, silk and leather, wood and steel, manga and baroque. Is it Grandeur Pop? Or maybe Rococo Comics?
CH met the two designers in their Milan store to get a handle on the sources of their inspiration and the origins of their unconventional approach.
How was Wozzup born?
We come from the worlds of theater and communication and we had the idea of doing something that could help us to freely express our creativity while having fun. The objects and the furniture we have in our showroom are our "business cards." These pieces of furniture and decoration are conceived for the elite, since we use precious materials (from rare woods to leathers and fur), which come from all over Italy.
The majority of our products are made-to-measure and one of a kind. Usually the customers come to us, fall in love with a piece, which is then made brand new for them, with colors, materials, processes and finishing in harmony with their own space. Everything is fine-tuned on the needs and taste of our client.
Read the rest of the interview and see more images after the jump.