While brands making up stories is nothing new, it's increasingly more common to see products like W/Heart, which founder Jacqueline Bos conceived around the very idea of "things that have a story behind them, things that you can see the care put into making them." While the collection of textile housewares builds on the past five years that Bos has worked as a printmaker, she's no stranger to the commercial world, having worked clients as varied as independent fashion designers AIRA to MySpace, for which she designed the recently-launched new theme.
Bos has also found success by selling her print work through Urban Outfitters' collaborative print shop with Society6, and a recent illustration of hers for M. Ward's album The Transfiguration of Vincent ended up in Uppercase Magazine. "I heard he lives in Portland now," said Bos, who splits her time between the City of Roses and Brooklyn. "Matt! If you're reading this, you should totally come over for coffee, drawing and music time."
Anchoring W/Heart's laid-back sensibility, the napkins, pillow cases and stuffed animals shows the same rigorous attention to detail as her print work. Bos prints each item by hand with water-based inks on organic cotton, hand-sewing each so as not to waste any fabric. While the craftsmanship of each piece is unmistakable, Bos admits that producing W/Heart is pretty hard work. "I haven't decided yet about a follow-up collection. This ended up being a much larger undertaking than I had initially anticipated."