Warby Parker, Venice
The eyewear company’s first freestanding West Coast store opens in Los Angeles' famed beachfront neighborhood
Though the Venice boardwalk may once have been the place to see the eclectic beach town, Abbot Kinney Boulevard has become the go-to destination for shopping and eating, making it the perfect location for Warby Parker’s first free-standing shop on the West Coast.
Nestled among modern Japanese imports at Tortoise, colorful and innovative objects at A+R, vintage-inspired bikes at Linus, and so much more, the new Warby Parker location features a large bold blue mural of a face by LA-based artist Geoff McFetridge facing up at the sky on the façade.
Delightful details fill the bright and breezy space. At the front of the store, a NanaWall protects the eyewear from the elements with the capability of opening completely during good weather—which, in California, will be the majority of the year. Inside, the space exudes mid-century California cool with design elements meant to celebrate a laid-back West Coast vibe mixed with clean lines and pops of blue.
Design firm Partners & Spade created the three modular hexagonal tables in the middle of the space as well as the beachy "Warby Parker Venice" poster that hangs next to the reference desk. The blond wood shelving for the eyewear creates a light and airy look.
Below the racks of eyewear, color-coordinated library shelves are filled with books from the company's favorite independent publishers. The staff wears uniforms designed by Whitney Pozgay that are inspired by Bill Cunningham’s iconic (and charming) French worker jacket. Altogether the elements combine to create a bright and summery atmosphere that's super-inviting.
The recently opened store is located at 1422 Abbot Kinney Boulevard, Venice, California.
Images courtesy of Warby Parker