For Milan this year Veuve Clicquot is launching their new eco-friendly gift box called DesignBox. To celebrate, an exhibit featuring interpretations of the box—a lamp by Tom Dixon (pictured at right), Front Design's sofa and a cellar by 5.5 Designers—opens tomorrow in Milan. In keeping with Dixon's customary generosity at design fairs, his lamp (limited to an edition of 500) will be given away at tomorrow's opening. (For those who won't make it, we've scored one to giveaway to a lucky reader, see details of how to enter below.) Due to hit markets in June, the DesignBox is no slouch itself, making for a chic way to present a bottle that belies the sustainable principles behind it. Using paper exclusively from trees approved by the Forest Stewardship Council, a non-profit that helps maintain responsible management of forests and skipping plastic lamination, the all-paper packaging is easily recyclable. What's more, micro-grooving helps reduce the amount of packaging and potential waste.
To enter to win one of Dixon's lamps, follow the contact link at the bottom of the page, select "DesignBox Giveaway" from the pull-down menu and tell us which designer you'd like to see Veuve Clicquot collaborate with next by Thursday, 23 April 2009.
View more images after the jump.
Out of the Box
21-22 April 2009
Via Tortona, 27
20144 Milan, Italy map