No matter how you feel about the epic band U2, their new album, "No Line On The Horizon," takes a stand, showcasing their position on music piracy with clever packaging and enticing purchases of the physical album instead of downloading the digital version. From drawing attention to environmental issues to problems people in Africa are facing, it's another example of how the band lets their opinions be known.
The box, seemingly inspired by Apple, includes a poster of a seascape photograph by Japanese photographer Hiroshi Sugimoto, a DVD of an Anton Corbijn film and a hardcover book with interviews and photographs that document the making of the album. With a shiny mother-of-pearl-effect logo superimposed over Sugimoto's photo on the CD case and yet another booklet and fold-out poster inside, the package makes for a tangible artifact in such fleeting times.
Read more about the album at Fast Company.