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DESIGN
Type as Object Exhibit and Pop Up Shop
by Phuong-Cac Nguyen
on 20 October 2009
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Indubitable masters of font and design House Industries has long taken their art not only beyond simple curves but out of 2-D confines, coaxing them to jump off the page and into beautifully tangible objects. In the Type as Object show opening today at NYC's Type Directors Club, fans will have an opportunity to not only see these objects but buy them in a special pop up store designed for the occasion.

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Offerings include the Girard Blocks (developed as part of a font collection inspired by mid-century designer Alexander Girard), as well as a Girard memory game, an iron ampersand perfect for use as a bookend, dumbbell or self-defense weapon—plus a selection of prints, tees, books, tote bags, cutting boards and various accessories. These items embody the same light-hearted spirit as their 2-D predecessors, making them functional in a totally different way.

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In addition to the exhibit and store, several events throughout the show's run add more appeal, including a lecture by House Industries' Andy Cruz and Rich Roat that will kick off the opening and an all-day lettering workshop that will take place on the last day of the month-long festivities on 20 November 2009.

See more installation shots here.

Type As Object
21 October-20 November 2009
Type Directors Club Headquarters
347 West 36 Street, Suite 603
New York City, NY 10018 map
tel. +1 212 633 8943

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