Since launching last July, Grey Area has become a choice online destination for those seeking unique, artist-designed objects, from "Best Friends" skateboards to handmade headpieces. After opening pop-ups in Montauk last summer and then at the Bass Museum in Miami for the latest installment of Art Basel, co-founders Manish Vora and Kyle DeWoody decided to give their retail concept a permanent home with a showroom in NYC.
Opening Thursday, 8 March 2012, the Grey Area SoHo shop and showroom will present a rotating selection of wares on Snarkitecture's custom-crafted display system, simply called "Shelve". The lacquered wood and fiberglass slab shelves seem to float against the wall like chunks of uncarved stone. A continuation of Alex Mustonen and Daniel Arsham's "Slab Table", Shelve also speaks to Snarkitecture's penchant for playing with topography and negative space—which can also be seen in their "Excavated Mirror" and "Slip Bench". Shelve comes in various dimensions and will sell from Grey Area starting at $400.
In addition to the shop, the showroom will host art installations and an ongoing series of performances and events. Stop by Tuesday through Saturday or make an appointment to see what they have in store.
547 Broadway, 2nd Floor
New York, NY 10012