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Seletti Wears Toiletpaper

The Mantua-based design firm collaborates with the off-beat magazine for a line of dinnerware

by Paolo Ferrarini in Design on 06 September 2013

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Toiletpaper is one of the best examples of how a niche magazine done right can become a mass phenomenon. This photography-only publication was born in 2010 from a collaboration between artist Maurizio Cattelan and photographer Pierpaolo Ferrari. The content is always over-the-top, cheeky, kitsch and even disturbing, and images are on point to shock and create an original point of view.

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Despite the cultural and almost sociological aspect to the artwork, there's always been a profound pop attitude in the project, which is evident in—among the others—the collaboration with Kenzo for the FW 2013-14 ad campaign, and the covers of Jovanotti's Backup album. Looking to continue mixing things up, Toiletpaper has just launched a tableware collection produced by the Italian design company Seletti, selling online at YOOX.

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The collection has a general vintage appeal and is made up of tin dishware and tablecloths, each of which is decorated using some of Toiletpaper's most iconic photographic images—the toilet brush, the prancing horse, the cut-off fingers, the fish stuffed with precious stones and the ever-famous bitten pink soap.

The materials used are simple and easy to come by—tin and oilcloth—and the prices range from $15 to $25. The collection is now available in Paris at Palais de Tokyo, Galeries Lafayette and Le Bon Marché. Worldwide distribution will launch in late September in specialized design and art shops.

Images courtesy of Toiletpaper Magazine

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