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Postcarden

Show and grow love with living cards

by Laura Neilson in Design on 01 April 2010

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A fresh take on conventional greeting cards and their fleeting enjoyment, Postcarden recently made an Internet splash as a charmingly clever card-gift hybrid. Now available for the first time in the United States, London-based A Studio for Design conceived of the mini garden (which ships via post as an actual card). The Postcarden comes packaged in illustrated card stock, with an inner growing tray, a packet of cress seeds, and a cardboard display that opens up into a 3D scene.

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After setting up the garden and adding water, seeds usually sprout within three days. The plant, a grassy herb-like fauna, will last approximately two weeks and requires minimal sunlight and care, making it an easily cultivated novelty for anyone without a green thumb. An online how-to video also helps by showing the Postcarden in action.

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Currently available in three designs, each Postcarden represents the work of an individual U.K.-based artist and exhibits a different landscape or setting. "Botanical" by Krista Nyberg, "Greenscape City" by Millie Harvey, and "Backyard Garden Allotment" by Sophie Burdess make up the horticulture-based collection of cards.

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Postcardens sell from the online retailer Brooklyn5and10 for $13 each.

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