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Of a Kind

Tumblr's first retail blog taps new Los Angeles label RTH as its next designer du jour

by Deborah Herr in Design on 15 June 2011

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Seven months ago, college friends Claire Mazur and Erica Cerulo launched Of a Kind, the first retail site on Tumblr and "online art gallery for emerging designers." Since the explosive debut, the site has racked up thousands of followers, unsurprisingly attracted to the platform's simplified interface and rotating cast of exciting new talents.

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The pair's knack for touting appealing up-and-comers isn't the only reason the shopping portal remains ahead of others in the field of e-commerce. Offering up exclusively-designed items—in runs spanning five to 50 pieces—each piece is signed and numbered by the designer. As a supplement to these limited editions, Of a Kind publishes a series of editorials lending insight on each designer's process and inspirations. This intimate approach to retail enables readers to be virtual experts on every Of a Kind edition and designer.

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This week's featured edition comes from the new Los Angeles company, RTH, which crafted an edition of 30 soft leather wallets, evocative of founder Rene Holguin's Texan upbringing. Made in his dad's El Paso boot factory, RTH finishes each with leather treatment, an added strap and a Southwestern pattern of holes punched on the flap.

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Sign up for the Of a Kind newsletter between today, 15 June, and Monday, 20 June 2011, for a chance to score one of the unisex wallets in a special CH giveaway or pick it up from Of a Kind for $101.

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