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DESIGN
Nike HTM Flyknit
DESIGN
Nike HTM Flyknit
Innovations in sustainability and design unveiled and immediately remixed
by Josh Rubin
on 21 February 2012
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As the most innovative company in athletic equipment and sporting lifestyle, Nike rarely leaves a year's calendar unmarked by groundbreaking product launches. This time around the brand has just unveiled a slew of Olympic-focused, sustainably-driven innovations for the upcoming 2012 summer games in London. Of the products announced the ultra-lightweight Flyknit running shoes have drawn much attention weighing in at only 160g, with the HTM variant designed by the wonder-trio Hiroshi Fujiwara, Tinker Hatfield and Mark Parker taking center stage among those equally interested in performance and style.

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To eliminate material waste during production the one piece upper on all Flyknits is constructed of a woven yarn specially engineered to produce an unbelievably lightweight, ultra-breathable, formfitting shoe that performs like a second skin. Upholding both the sustainability and performance hallmarks of the broad-release Flyknits, the HTM Flyknits are upgraded with a handful of tweaks to raise the design bar.

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The marathon-centric HTM Racer maintains the standardized form and function while sporting the US Track and Field team shade of blue. Conversely, the HTM Trainer+ comes in two black-and-white variants and features the ever-comfortable Lunarlon midsole while also integrating the tongue into the shoe's body for a glove-like fit. This adjustment also increases surface area for potential personalization with knit-in numbers.

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Although not available yet, the Nike Flyknit technology will be released for general consumption by July 2012 in time for the London Summer Olympics.

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photos by Josh Rubin

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