As longtime Muji fans, we were pleasantly surprised on a recent visit to see they've updated the site with a message expressing their tenets of true design. For a retailer that normally keeps to themselves, allowing their simply classic products to speak volumes in place of flashy marketing campaigns, it's a thoughtful marketing change. We're happy to see they haven't altered their philosophy, as this message is nothing more than a word about how we should treat the future. In true Muji form the idea is smart, timeless and beautiful.