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Mueslii Backpacks

Backpacks that borrow from puff jackets, in every color of the rainbow

by Paolo Ferrarini in Design on 17 February 2010

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Based in New Zealand and Italy, the new label Mueslii purposefully applies an international aesthetic to their line of backpacks, fusing local design with Chinese handmade production that results in a modern bag for day trips and other adventures.

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The distinctive design of their latest collection, Rotorua (named for the New Zealand town they call home), takes the puff coat as inspiration, de-contextualizing the parka's material in a fresh color palette. Made of padded nylon, the compact bags come either with a front pocket or without—the latter big enough to fit a small laptop.

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Mueslii's simple and straightforward approach to design, chiefly inspired by colors, curiosity, fanaticism and attention to detail and focused on creating long-lasting products, makes for an iconic feel ahead of seasons, times and fads. Contact them at hello [at] mueslii [dot] com to learn more.

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